{"id":2613,"date":"2021-03-04T22:55:13","date_gmt":"2021-03-04T22:55:13","guid":{"rendered":"https:\/\/popecompany.com.mk\/?p=2613"},"modified":"2021-03-05T18:11:48","modified_gmt":"2021-03-05T18:11:48","slug":"what-is-branding","status":"publish","type":"post","link":"https:\/\/popecompany.com.mk\/en\/what-is-branding\/","title":{"rendered":"What is branding?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;2604&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Imagine a hypothetical idea &#8211; what would happen if all the people in the world had the same appearance.\u00a0How would we recognize each other?\u00a0But we know that&#8217;s not the case.\u00a0Each of us has our own unique and unrepeatable identity that differentiates us from other people.\u00a0It is the same with the products on the market.<\/p>\n<p>We are looking for a specific product that brings with it a certain quality and characteristics that interest us and, most importantly, satisfies our specific need.<\/p>\n<p>The huge growth of wealth and cultural influence of transnational companies, in the last forty years, began with the development of the idea of \u200b\u200bmanagement theorists that companies should primarily produce brands, not goods.<\/p>\n<p><em>A brand<\/em>\u00a0is a name, expression, sign, symbol or design, or a combination thereof whose purpose is to identify the goods or services of one or a group of producers and to differentiate them from the goods or services of competitors.<\/p>\n<p>One of the key aspects of business success today is contained in creating and maintaining brand strength.\u00a0A brand or trademark is a mixture of tangible and intangible features that symbolize a trademark, which, if used properly, creates value and impact.<\/p>\n<p>In the 1980s, the world was gripped by a mania for branding and recognizing the value of commercial product names.\u00a0A brand begins to be valued as capital.\u00a0The seemingly innocuous idea developed by management theorists in the mid-1980s, that successful companies must primarily produce brands, not produce, grew into an obsession with branding and advertising.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;2599&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagine a hypothetical idea \u2013 what would happen if all the people in the world had the same appearance. How would we recognize each other? But we know that\u2019s not the case&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[104,110,112],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-brend-en","tag--en"],"_links":{"self":[{"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":4,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"predecessor-version":[{"id":2659,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/posts\/2613\/revisions\/2659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/media\/2656"}],"wp:attachment":[{"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popecompany.com.mk\/en\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}